G.I.Joe Lunchbox - 1987

In the elementary school playground, nothing was more important to one's self esteem than the lunchbox. The difference between a cool lunchbox and a stupid lunchbox was the difference between a happy childhood and a lifetime of therapy.

Pictured above is the plastic 1987 G.I.Joe lunchbox made by the Aladdin company. The only artwork is the sticker on the front, the rest of the lunchbox is molded in blue plastic.

Note that the artwork also graced the 1987 G.I.Joe catalog, among others.