 1984 G.I.Joe Figures
This commercial introduces several new 1984 G.I.Joe action figures - Recondo, Blowtorch, Ripcord, and Mutt - and the three playsets - the Bivouac, Watch Tower, and Mountain Howitzer.
Note the voices of Destro and the Cobra Commander used in the commercial were voiced by Arthur Burghardt and Christopher Latta - the voices of the characters from the cartoon. This is a major shift from the previous years - a sign of how important the voice actors were becoming in terms of character recognition. From this point on, the voice actors from the cartoon were used whenever possible to make the characters more identifiable.
Also very interesting is that this is the first G.I.Joe toy commercial that does not feature boys actually playing with the toys. Another sign that selling G.I.Joe had taken a shift towards showing the characters from the cartoon and not showing actual boys playing with them.
Marvel Comics G.I.Joe #24
This animated television commercial prominently featured several new 1984 G.I.Joe action figures - Duke, Roadblock, Spirit, and Storm Shadow - and two new light vehicles - the Cobra CLAW and the G.I.Joe Skyhawk. The animation was re-used for the corresponding toy commercial.
Comic Book Summary
 1984 G.I.Joe Figures
This commercial introduces several new 1984 G.I.Joe action figures - Duke, Roadblock, Spirit, and Storm Shadow - and two new light vehicles - the Cobra CLAW and the G.I.Joe Skyhawk.
 Marvel Comics G.I.Joe #25
This commercial not only introduced Zartan, but is also features the Cobra Water Moccasin and the G.I.Joe SHARC.
 Introducing Zartan
This commercial introduced the Zartan action figure.
 Water Moccasin, SHARC
This commercial introduced the new Cobra action figures - Firefly, Scrap-Iron, and the Baroness - along with two new vehicles - Cobra Water Moccasin and the G.I.Joe SHARC.
 Skystriker, Rattler, Dragonfly
This commercial showcases the three most impressive air vehicles in 1984 - the Skystriker, Rattler, and Dragonfly. Note that the commercial opens with original animation and includes the voice of Frank Welker as Wild Billand Arthur Burghardt as Destro, and Patrick Fraley as Ace.
Marvel Comics G.I.Joe #28
This animated television commercial prominently featured the G.I.Joe Hovercraft
Comic Book Summary
G.I.Joe Hovercraft
This television commercial for the G.I.Joe Hovercraft featured the animation from the commercial for G.I.Joe #28.
Cobra Rattler
This commercial spotlighted the Cobra Rattler.
There are two versions of this commercial. One includes animation taken from the G.I.Joe animated mini-series The Mass Device. The other includes original animation of the Cobra Rattler.
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